Choose a single page website that has been highlighted on http://onepagelove.com/. Describe and analyze the site’s use of color and texture. Further, as this is a single page site how does user to navigate from one section of content to another? Does the user have to scroll left to right, top to bottom, all over or is navigation provided that takes the user to the content? What design elements make the site easy to scan, read and understand content. Lastly, make an argument for whether this site’s design is well or poorly done.
The page I chose to review from http://onepagelove.com/, was http://wearelair.com. The website LAIR was pretty self explanatory for a single page website. LAIR’s main color is a vibrant blue, so when scrolling through the website, the blue really pops out at you making you stop and read the blue text. Lair uses the blue to highlight their main points. The website seems to rely on their negative space to separate their content. Texture can be anything from distinctive appearance to the feel of the surface in a design or object. On LAIR’s website, the texture is created through their beautiful pictures and text. The website has a very minimalist feel to it and simple to read. When visiting this website, I noticed that the navigation is quite simple, you scroll from top to bottom. They do have some hyperlinks in their texts but it is much easier to scroll. What makes the website easy to scan is the spacing, the website is free of clutter and the main points are highlighted in blue so that if you’re looking for something specific you just read the blue. Everything is legible as well, the texts are well spaced out that there will be no distractions. The only problem I have with the website is the design, the website looks like it was thrown on all together and they look like they are separate content instead of all one. Like the pictures are overpowering the text because it is bigger than the actual text so it is overwhelming.