- Ethnographic tools would need to relate back to the company culture and habits. There should be quick links to the most common used pages of the site/ services. The website should also show a safe and reliable theme. If it is a bank, they want to be seen as safe and trust worthy by their users.
- There can always be improvements to designs, so designs are never fully don’t. A successful design is one that incorporates all of the components in the user-product interaction (user, product, and context of use). The purpose is to give the user a pleasant experience.
- The product family I use regularly is facial soap. I either use 2 brands, Neutrogena or CeraVe. Both of these brands brand themselves as natural, chemical free, and healthy for your skin, especially for sensitive skin. As I have sensitive skin, it does not make me break out and makes my skin feel great. I may only be limited to these two brands, but I do not actively look for something else because I have had nothing but great experiences with these products.
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