While reviewing Shoedazzle.com, a few complications were noticed upon first visiting the website. Upon visiting, shoedazzle’s website was confusing because there were links leading to ‘getting started’ on the website, when I was looking on where to click to start browsing the site. I looked around, scrolled down but the only way forward was to ‘get started’, which what was assumed to be creating an account. This may not be very successful because myself and others want to browse a website before deciding to make an account, and being forced to simply makes me want to close the website and browse elsewhere.
Surprisingly, there was a quiz to get the best style taste from users instead of setting up an account. Already feeling impatient because most websites allow users to browse their site right away rather than forcing them to create an account, I went through the quiz as fast as I could. The quiz is a great gesture, but should be an option for users instead of being required. Once finished, I was able to create an account and was finally happy. The full website was accessed at this point.
The navigation was easy to use and easy to find, and the website made finding everything simple without looking too far to find anything. When checking out an item, there is another page showing more products for last minute buying and to market more products. This was annoying because once a person reaches checkout, surely they want to buy the product and move on instead of being forced to look at another page of products.
The design of the website was very clean, simple, easy to read and easy to navigate. The overall design of the website and navigation worked well and was user friendly. A suggestion to make this website better is to not force users to have to sign up or go through a quiz in order to browse their site. Most users want to browse, buy, and leave. If users really like a website and its products, then they will create an account.