- What information can ethnographic tools give you to improve the interactivity of an online banking website? (pp. 48-54)
Knowing the norms of a certain culture or cultures can help create a more welcoming website, meaning that if the online services look reliable and secure because the designer understood what is accepted from cultures than people are more likely to interact with it and come back to use the services again. It creates a more holistic website experience for the user.
- At what point is a design finished? What makes it a success? What is its purpose? (pp. 54-62)
I think a design is finished when the designer is happy with what the product has done for people, and that is also when it is considered a success. Even if the product does something the designer did not originally foresee, if the user finds a way to use it effectively then the designer should feel accomplished. The purpose of the design should just be to help something or someone in a positive way.
- Identify a product family you use regularly (can be anything from technology to consumables except for coffee). How has its branding effected your use, relationship and experience with the product? (pp. 78-84)
I think Apple has influenced the way I look at certain things. When I was looking for a new phone recently I found myself tied to the iPhone because of familiarity. They make all their products so intertwined that when I go out for a new product I think about the connectivity to my current Apple products and how they will tie in. This is why Apple has such a great user experience for me.