Woodrow Hawk
Stradegy and Scope
1/29/15
Stradegy:
Our product is SmartCloset. It is a technological dresser of sorts that organizes and picks out clothing for the user. The main goal of our business is to make money in order to fund the creation of our product. Our target audience is somewhat diverse because a young fashionable teenager might find uses in this and also busy adults that don’t have time to find specific articles of clothing. As a business, we would also like to have the goal of customer satisfaction so that when we make money, we wont be losing it to bad quality. Since our product is not up and running yet, we also would like to give rewards for those who are supporting our business before any real physical purchase is available yet. Plain and simple, we want our business running smoothly, making money, and making customer progress in satisfaction and reliability. A user’s need for this product would be depending on the person. Age, location, occupation, and culture are big factors because anyone could find a use in a closet that organizes and quickly pulls out pre-made outfits for you. Our main focus is on people who want to have outfits easily pre-made and quickly accessible. This would be adults with jobs that require changing of clothing often or professional attire. Teenagers that have a sense of fashion might enjoy this product more than any because of how one could choose between outfits they create without having to search for the clothing stashed in drawers.
Scope:
Our product, SmartCloset is meant to make life easier when choosing clothing. How do we make that easier? We found that it takes a lot of time to find articles of clothing or even making a decision of what clothing to wear. People still fold and organize their own clothing and we thought that technology is improved enough for that to not be needed anymore and therefore, save time. In order to makes these kind of situations easier, we decided on a closet fitting technological box that holds and organizes clothes into their own specified places chosen by the user. After clothes are put in, using the touchscreen on the SmartCloset or the App being developed, clothes can be group and pulled out at any time by a push of a button. We wanted people to be able to access the SmartCloset without having to be in front of it so we are developing an app for a phone or tablet to control the device from anywhere in the house. Clothes are pulled out and neatly presented to you on a drawer that the user would open when the SmartCloset has completed pulling out the clothing the user chooses. There are many options within the SmartCloset that allows any means of organization and grouping. Say the user wants everything organized by color or fabric. SmartCloset will be able to organize that for you. If the user does not know what to wear, the machine can allow you to manually search each organized drawer he/she chose. We are looking at 6-8 chambers for organization, but in the future we can look into smaller or bigger options for people to purchase or even add-ons depending on how the demand turns out.