I chose Puma.com for my review. Puma is a clothing site that sells sporting equipment and sport-related active-wear, including shoes, clothing and accessories for men, women and kids. The main navigation shows an image slider that presents the viewer with ways to use their products, and inspires a purchase. These images have buttons that are linked to relevant pages, making them effective for the main spot of the site (What is called a hero image). There is a navigation bar with their logo as an identifier, dropdowns for genders and age, sales, categories and a search bar.
Scrolling down, there are big image views that link to shopping for different categories, such as ACTV, men’s and women’s. Near the footer, there is a social section, which shows items that are trending and social media links to follow Puma. At the bottom is a site map, email sign up and find a store search bar.
Following through with finding an item, I clicked on the semi-annual 50% off sale because it caught my eye and offered a discount on items that I know will be somewhat expensive. I know of the quality of Puma, even without owning a lot of this brand, by taking into account their web presence and images I have seen so far. On the sale page, the first thing I see are shoes and a bright red bar that says “Free shipping on orders over $75.” I clicked the Price[Low] button to sort the sale items. After scrolling for a bit, I found a hat that I liked and clicked on it.
When on that page, there were no reviews, which immediately caught my eye. Being someone who depends on quality of products, I like looking to reviews for reinforcement or more information. I added the item to cart and a dropdown showed me a button that said checkout, which condensed. I clicked the checkout button on the shopping cart page and was told to enter information, if I had a Puma account or guest checkout.
On the next page, as a guest, I auto-filled my information and tried to go to the Payment page. This did NOT work. I rechecked my information and required fields, and did not find anything missing, and nothing on the site said I was doing anything incorrectly. After trying 5 times, I gave up on the purchase. This has never happened before, but I will not be shopping on the Puma site again. Upon inspection, an optional button that says “My shipping address is different than my payment address“ was unchecked, but contained many errors when checked. They should require this button, instead of marking optional.