Category: Site Review

Subzero ice cream
I like how they got links in the header so you don’t got to scroll down. Now for the lay out, it’s amazing because the store is in the the background. Now it’s not amazing the store is in the background it’s amazing because the store is colorful and it go with website and how they use multiple colors circles to look like ice cream flavor. Subzero ice cream stated that “we’ve been making irresistible, award-winning ice cream for 50 years, so we think we’re pretty good at it. But you should try for yourself tasting is believing!”. Next you can see how creative they get with their act work, from the looks of it the art work it a vector Illustration. I really like how they illustrated the tubes of ice crane showing off their flavors. Last thing is under our story they have a slide show of the store highlights over their 50 years.

Eat’N Park
Eat’N Park have a slide show under the header. The slide show have deals, specials and trying to get people to come in for breakfast.
The lay out is good, use of color well balanced, everything comes together well and it’s very simple. At the top of the website they try to get your order or come in. Now when you go down a little further it talks about their youth sports sponsorship and also want to join the Eat’N Park club. Now it’s time to camper it to No. 9 Park (restaurants). No. 9 park used a overlay for their web page. The don’t got a lot of words but a lot of white space. No.9 Park try to let pictures speak for themselves also give you information on the owner, wine director, general manager and chief DE Cuisine. Eat’N Park don’t have that.

For the final review, I found a restaurant and website named Metro Diner. They have a very similar layout to the website our group and I are making, and we have the diner theme going on as well. We may not have the exact same food, but it could definitely be considered competition. To begin, the layout of the website when clicking on is organized with a slideshow, displaying photos talking about hiring, catering options, and upcoming events. As you scroll down, delicious pictures of food are shown, specifically specials, and a few customer reviews are placed.  They all have five stars, and a thoughtful paragraph of their experience there. On to color, their theme seems to be dark grey, white, yellow, and green.  I feel like it could work for their brand, but I think that’s kind of ugly.  But if it’s their thing, it’s their thing. There is a lot of texture on site almost everywhere.  At the top of the page, the grey appears to be a concrete type of background.  The letters in the ads are neat, but have a scribbled look to them.  Moving down, it shows a white wooden background, with paint strokes in a bright yellow, with green text on top.  All of the food appears to be crispy, juicy, and fresh when examining the pictures. When looking at navigation, Metro Diner has a navi bar at the top of the page containing Home, Menus, Locations, Catering, About Us, and Careers. I feel like this is normal for a restaurant to have those.  When in mobile, there is a little tab that can be pressed where all of that information is shown.  When comparing this diner to our website, a lot of similarities can be found.  But, ours I feel like will stand out more because of a few things.  Our colors are brighter and cuter, we have delicious, unusual fusion foods that other places never would have.  Our prices are cheap, too. I think we have a pretty strong competition with Metro Diner, but I feel like we have a stronger eatery. 

I chose to review no9park.com and primantibros.com. Both websites seem to be setup in a similar way when you scroll down the pages. No. 9 Park is displayed in a simplistic and effective way. It gets their message across, without too much being flashy or in your face. When scrolling down the page, the website tells you about the location, the team, and gives you ways of keeping up with the restaurant on social media, contact information, hours, and links to other parts of the website. At the top right of the website, there are tab options in simple and readable font. The tabs are, “Reservation”, “Menu”, “The Bar Room”, “Private Dining”, “Wine Program”, “Cocktail Classes” and “Upcoming Events.” All of the tabs work and link appropriately to their respective categories. When mousing over the tabs, they change to a darker color to emphasize that you are on the correct tab and make sure you are clicking on the right one. When you are on said tab, the color changes to a light blue color to show you which tab you are currently on. The light blue color keeps with the color scheme the website has going on. Everything on the screen is very balanced, centered and put together. There is a lot of negative space that works well with helping keep things balanced and adds to their simplistic look.

The other website I looked at was Primanti Bros website. It has a similar setup with scrolling down the page and having a landscape setup as you scroll. On this website, there’s not a lot of negative space used like in No. 9 Park. They have a lot of pictures that fill out the screen in different sections explaining different things. They have some tabs in the upper right of the screen similar to No. 9 Park, but they function a little differently. The tabs they have are the, “Locations & Menus,” “Order Online,” “Our Story,” “Promos,” “Shipping,” and “Jobs.” When you mouse over their tabs, a box will appear around the tab to clearly show which tab you are mousing over. When you are on the page you select from the tabs, it does not change the color of the tab like it does on No. 9 Parks. The logo on the top of the page gets bigger and brighter when you mouse over it, so you can click it to go back to the homepage. Everything on this website is as well balanced, but in a different way from the other website. Theirs is balanced with all the of the stuff they have on the pages, it brings unity to the website as a whole, keeping each page consistent. They put an emphasis on certain buttons on the page with a blue color. Everything else is mostly red, beige, or black, but the logo and social media for example, have a blue color to them to bring emphasis to them.

Both of the websites I’ve looked over and reviewed are both very pleasing to the eye, and function is different ways. They both are easy to navigate, clean and concise.

For this review I’ve decided to explore the No. 9 Park restaurant website, as well as that of Primanti Bros. Starting with the No. 9 Park website, it has a very clean-cut layout. On every page of the site, there is either the option to scroll down the page using the mouse, while also having access to buttons that either take you to the next section of the page, or take you directly to the top/bottom of the page. Also what is very likable is the use of open space on the page. To divide the pages into sections, they do a nice job of having an image appear in the open space, with a title for the next section overlaying the image. The image itself and the text give a clear description as to what the viewer is about to read next. As for the Primanti Bros site, it has a fairly simple layout, with some intriguing factors. One would be the use of “neon-light” style text for the title of each individual page. This gives a unique sort of feel to the restaurant itself, giving it a more urban style. Also on different pages of the site, they implement photo gallery type side scrolling to display specials, locations, and even for ordering online. What is noticeable for both sites is that they include links to different portions of the site, both at the bottom of the page, while also on the top navigation section. This allows easy access for the viewer to go to any page of the site no matter where they are on the page. I feel like the Primanti Bros website stands out more to the viewer, strictly because of their use of more vibrant colors throughout the site, but also their defining images and header text on each page, that really pull the viewer in making them want to eat that food.

Francesca Barchetti

Review #3

4/9/2019

No. Park VS Six Penn Kitchen

I began this review by looking at Six Penn Kitchen website. I noticed that the color scheme is uniform and the grid system layout helps to keep the blocks of images balanced on the page. They show an emphasis on the fact that they are closing and make that very clear to the viewers. Next up I looked at No. 9 Park Website which I found much better. It is very easy to navigate. The color scheme is clean and uniform as well. They also layout at the top of the display all of the possible places on the site you can visit. They show emphasis on their chefs which is a key aspect of the restaurant. I think that overall No. 9 Park has a very well crafted website that is pleasing to the eye.

no9park.com

eatnpark.com

No. 9 Park’s homepage makes use of navigational tabs at the top of the page and then the main space uses a hierarchy of information starting from the most general information about the restaurant to more specific information as user scroll down the page. At the bottom of the page, the information about the restaurant’s staff also includes to tabs that lead to another page in order to learn more about each of them. The navigational tabs at the top of the page follow users everywhere they go on the page and even includes subsections for each tab so that users can find what they are looking for through link dominated navigation.

The website’s use of unity can be seen in the dark color scheme throughout the whole site that carries over into the atmosphere of the physical restaurant as evidenced through the photographs of No. 9 Park on every page. The site never looks too heavy either, using lights and darks to keep the site balanced and still emphasize the most important pieces of information, which can be seen on the homepage through the “headings” of each section as it introduces users to what the sections are about (“…Flagship Restaurant,” “The Space,” “Our Team”).

Eat’n Park’s homepage utilizes as similar style as No. 9 Park. The tabs lead users to different sections of the site with ease. The top of the page also includes a search bar so that users can find the Eat’n Park nearest to them. The main space on the homepage possesses 5 sections that users will encounter as they scroll down the page: Featured Deals, New Items, a link to order Smiley Cookies through smileycookie.com, Sponsorships, and Loyalty Program information. Other pages feature matrices, allowing users to filter what they are looking for based on dietary needs and nutritional calculators. The others include subheaders, facilitating link dominant navigation like No. 9 Park’s site.

The Eat’n Park site also uses its orange/blue complementary color scheme throughout creating a uniform look. The balance of the site is also maintained through the color scheme as well as graphics that are featured on the left and right sides of the pages that contain elements bringing them back to the middle of the page. Tabs are also found in the middle of the page in order to keep the balance. The graphics on these pages are also used as a form of emphasis, drawing users’ attention to benefits, like the loyalty section on the homepage, with a stamp graphic that says “Save over $50.”These restaurants utilize very similar techniques in their websites, from the tab sections that follow users everywhere to the informational hierarchy that becomes apparent as users scroll. Overall both of the sites use these elements very well, and to their advantage. However, I believe that eatnpark.com uses these elements more proficiently and with their users in mind. This belief is solidified by the speed that users can find what they are searching for on the Eat’n Park website much faster. The addition of the “Find Us” search bar at the top of the page gives this website the edge over no9park.com. The site assumes that some users might only be looking for a physical store location and caters to those users by making that information available almost immediately, without any scrolling. No. 9 Park does have their location available but not as readily; keeping the address at the very bottom of their pages, making users spend more time searching than they would on Eat’n Park’s website.

What some might consider the most important aspect of of a website is the overall user interface, and after having read chapter six of “Don’t make me think” and looking over various websites, I can clearly see as to why that is. No matter the website, who ever searches one needs to be able to understand how to navigate it. Having a website layout that is too vague could have the viewer spending to much of their time attempting to find what their looking for. On the other hand, a website that breaks down everything it has to offer means that the developer has to spend an unnecessary amount of time creating it, and the viewer has to dig through link after link to reach their goal. While examining multiple websites, the two that caught my attention in terms of understanding the site were for the restaurants No. 9 Park, in Boston, MA. and the Cheesecake Factory. Both these sites have a simple style which allows for easy navigation and understanding.

What these two sites had that made them both stand out from other websites was their subtle layout and visuals. In terms of No. 9 Park, it has a clean, sophisticated look that matches the experience and service someone would get if they were there. From entering the site, the homepage tells about the restaurant and its location, staff, and cuisine. From the homepage, the contents are clearly labeled across the top and all the different opinions the restaurant provides are shown, and clicking them brings you to a page in similar design to the homepage. One of the things a liked about No. 9’s website was the well balanced and simplicity it had to every page. Each page is designed to show only the important information without any unnecessary distraction. For example, the basic layout of any page can described as such, it begins with the title of whatever the page holds, which paired with a image is used to divide the the headings from the following text and whatever other information that page may have. The simple layout of dividing the page as you scroll makes for easy navigation and great layout. However, one issue I have with the site lies in its lack of emphasis. What I mean in this case is how little the site does to show off the restaurants entire purpose for existence, its food. While it may not seem like a big deal, I felt that while even thought the large pictures used to divide up each section are eye-catching, when it comes down to looking through the various menus, there isn’t any way to show emphasis exactly what you would get. While overall aesthetic of the website works great for the restaurant, and makes it simple to navigate, it just feels like you’re not seeing every aspect it has to offer.

In terms of layout and simplicity, The Cheesecake Factory was one of the best websites I explored. Upon entering the site, the homepage consists entirely of a single, non-scrolling page. With a few scrolling pictures detailing their latest information, that’s all there is to the homepage. Now assuming the next thing someone wanted to see was the menu, across the top of the page are the links to other pages, so it’s very simple to find the menu. What I like about the menu is how it’s presented. Instead of bring brought to another page with row of items and information, what they decided to do is to have a small window appear which contains information leading to their various appetizers, entrees, and desserts. Upon finding what you want, or what sounds appealing to you, you can click on it and will be show a picture and details which describe it. Personally, I like this approach to the menu better than No. 9 Park for one reason, while No. 9 doesn’t have a ridiculous amount of pages by any means, the way The Cheesecake Factory presents theirs in a more organized and understandable format makes for a smooth transition from one item to the next. However, another more opinionated reason I like The Cheesecake Factory’s menu is because they’ve provided a picture to go along with each menu item. I feel this gives the viewer something more to entice them and have them further explore. Aside from the menu, the overall layout of the site works, everything is clearly laid out across the top and makes sense to someone anyone new to the site. There’s a simple aesthetic that remains professional, while still seeming amusing and modern. The Cheesecake Factory has a great website that provides all the needed information a restaurant should have at first glance and anything else is a simple click away.                   

I would consider the overall layout and design of these two sites to be a good resource and a standard for anyone looking to design a website for their own restaurant. (or any company for that matter.) Of course, like anyone would have, there are some changes I would think to make for each, but in this case, I don’t think my ideas have anything to do with how someone would interact with or come to understand either website. For an example, for No. 9 Park, I would simply think to dial back the sophistication aspect of it and introduce a more modern vibe, similar to the of the Cheesecake Factory. (As well as more pictures of course.) Not saying that both websites are perfect, but when it comes to designing a site for any company, it needs to function in a way that tells something about the company while also providing all the necessary information. With that in mind, I think both No. 9 Park and The Cheesecake Factory are each an excellent example of websites that demonstrating layout, emphasis, and unity for anyone looking into creating their own.

For Review 3, I chose the websites for two restaurants, Burgatory and No. 9 Park.  They are both probably great places to enjoy a meal, and they seem to be expensive from their websites. To begin, I’ll start with Burgatory, the more causal of the two. When you enter the page, you are immediately greeted with images of the eatery, people having a good time, and delicious food. It places an emphasis on feeling good, and basically having a good time while you’re there, which is probably the goal for any establishment. This makes me want to go to the nearest Burgatory soon, so I assume that is what the audience will desire as well. It is a simple and easy to understand layout, with the logo placed at the top, a slideshow, and a little bit about the company underneath. The colors are muted and neutral, and nothing is too in your face. The dark brown, grey, and red tones complement each other nicely. There are links along the header with more information on close locations, an in-depth menu, and various social media platforms the restaurant is on. In the reading, Krug explains how when customers go into a store, they go through a process to find exactly what they came in there for. They also explain how that is pretty much the same for websites and on the internet, and that a smooth and easy to navigate page is a good option to go with. It is extremely important that any company, regardless if it is a restaurant or not, has a layout that a large variety of audiences can understand.

            Moving onto the next establishment, No. 9 Park, this is a bit different to the prior. We are greeted with a photo of what I am assuming to be the outside of the restaurant, and you have to scroll to see more. It is wordier than Burgatory’s and uses sweet-sounding adjectives to describe the environment in the first part. You are then shown a picture of the dining area, with glasses and silverware neatly aligned. Finally, we see information about the team, the owner, and so on. I think it is an interesting approach, and could work well with the audience to get in touch with the restaurant. The color palette is dark brown, white, and a tiffany blue. It is a well-organized layout, and there is an emphasis on the history and actual making of No. 9 Park.  The other tabs are placed at the top, with more to read pertaining to the menu and reservations. Overall, it is an informative, and neatly stylized website. 

            I feel as though both restaurants did a nice job of showing who they are, and what they can offer customers when or if they are looking to eat at one of these establishments. Nothing is out of the ordinary with them, and both pages do make you feel a certain way. But, I would have to say Burgatory is the winner between the two. Not that No. 9 Park is bad, but a few things made me not like it as much. First, there are no pictures of food on their website. The whole reason for a restaurant is to eat, and I feel like it is not smart to not incorporate any of the products onto the page that would probably be viewed the most by consumers. People might go out of their way to find the menu, but wouldn’t you want to be greeted with a good-looking meal? Next, there are a lot of words on the site. Not that it is a negative thing, but it seems as though it is more of a report about the restaurant than the actual eatery. It is nice to include the behind the scenes stuff about the place on the page, but I would suggest maybe putting that in the tabs above, and replacing that space with the best-selling dish or popular meal. I did not read everything that popped up when I entered the site, and I’m not sure that the majority would either. But to conclude, I do believe Burgatory and No. 9 Park have strong websites that really show the audience what they are about. With a few tweaks, it could be even better though!

Since I am working on a milkshake / cereal fusion restaurant, I looked into http://www.cerealboxinc.com and https://www.playabowls.com. The Cereal Box’s website was very bright and colorful which is how I imagine cereal. Off of the homepage, there are seven tabs for different pages like “Events”, “Menu”, and “Location/Hours”. As you scroll through the home page, the images stay in fixed positions but the information rolls over it. This makes the page more interesting since the images stay in place and then disappear rather than having every object move while scrolling. These photos are also very important to the page. This allows viewers and customers to check out what the restaurant looks like and what types of food to expect. Poor quality photos can turn away customers so it is important to look professional and trustworthy. Menu design is also very critical for restaurants. Again, customers can be turned away if they do not find the menu to look aesthetically pleasing or professional. The Cereal Box’s menu really matches the aesthetic of the food and restaurant. They used bright colors yet again and have a very playful logo. Just looking at the layout and colors makes me want to read what is on it and visit the restaurant. Overall, the website is very organized and clean.

Next, I looked into the website for Playa Bowls. Right away, the logo and homepage described the mood/audience for the restaurant. The bright colors and “beachy” logo match perfectly for a place that serves smoothie bowls and fruit. Right away I was more impressed with their website than The Cereal Box’s. The photographs of the food were a higher quality and very clean. This automatically makes the food they are trying to sell look very appetizing. The homepage had a few graphics on the sides of the page that add to the mood. My favorite part of this page was a gif that changed to show all of the different smoothie bowls they sell. Instead of having multiple photos, they made it almost like a stop motion video. Just like the other website, there were different tabs for different pages. The menu was made up of different photos. This showed the variations of bowls, ingredients, and the smoothies. One interactive element on this page was shown when I clicked on the photos. At the top of the menu, the different bases for a smoothie bowl are listed. If you decide which one you are interested in, you can click it and the website will scroll to that exact location for more information. This makes things very easy to find. These options are also listed at the top of the page and work the same way.

Overall, I’ve noticed that layout, color, and photography are very important when it comes to websites for restaurants. The layout and color scheme should match the appearance and mood of the restaurant. Since I was looking at a cereal and smoothie bowls, the designs were very modern, sleek, and bright. More expensive/fancy restaurants tend to have dark and organic color schemes along with cleaner layouts.

Review 3:

1. Pasta Too

-pastatoorestaurant.com

-Balance- everything balances nicely, I think the colors work well together

-Unity- the page fits together, I think its because everything is basically a rectangle, so it fits together nicely.

-Emphasis- on the changing photos under the navigation bar

-Layout- flows nicely as you’re scrolling down

2. How it uses Krug’s five important “things” to make sure users see and understand

1. It creates a clear visual hierarchy, the first thing you see when you look at the site is a photo of the restaurant, which changes to another photo saying its “traditional family recipes” then another “fresh ingredients for an authentic flavor”. Obviously, traditional recipes and authentic tastes are important so they’re putting them first.

2. The conventions of the we page are clear and easy to see/use. The logo is in the top left and the navigation bar is at the top with it.

3. The site has clearly defined areas

4. It also makes it obvious whats clickable (navigation bar, and “our sauce” and “careers” at the bottom.

5. There isn’t much noise, I feel like its easy to navigate through and doesn’t have any distractions.

2. DiAnoia’s Eatery

-dianoiaseatery.com

-Balance- I think the first page is balanced well

-Unity- the colors of white and blue make it feel unified

-Emphasis- I think there’s a lot of emphasis on looking at the menu

-Layout- the layout is white space on the left and a picture. Then if you click on the 3 horizontal lines to the right, the white space goes away making the page an entire picture with a floating navigation bar.

2. How it uses Krug’s five important “things” to make sure users see and understand

1. The first thing I noticed when I looked at the page was “CIAO!”, a picture of meatballs and then an option to view their menu.

2. The conventions of this page weren’t as clear to me as Pasta Too’s site Although the logo stuck out on the left side, the navigation bar was hard to find since you had to click on the 3 horizontal lines next to “check out our menu”

3. This site does not have clearly defined areas until you click on the navigation bar

4. There isn’t much to click so it does make it obvious on what’s clickable

5. There wasn’t much noise.

For this review I chose to review two local restaurants that I love, Burgatory and BJ’s Restaurant and Brewhouse. These restaurants are pretty similar, and their websites have similarities and differences. When the website pops up both have a menu bar where you can click on our parts of their websites. They also both have their names/logos somewhere near the top, if not at the top of the website. After scrolling through the website more options and accessories appear. On BJ’s website everything kind of feels organized but yet cluttered. It seems to be a lot at once every time I scroll. With Burgatory’s website it seems to be more organized and less cluttered at once. Also I noticed as I scrolled through the website was that the menu bar continued to go down the website which you. Each website definitely had it’s own look, color scheme, and design to it. Both restaurants definitely emphasis their food and that they are a restaurant. Both websites have pictures of their food everywhere you look and with everything you click on. The two websites definitely use Krug’s five important things as well. Each page definitely created a visual hierarchy that was interesting to look. The pages are easily broken up into clearly defined areas and there was minimal noise. Whenever your mouse goes to something it either changed color or moved to show that you could click on it.

Madisyn Kovach

ARTM 2210

Spring 2019

Review #3

Tuesday, April 2, 2019

Review #3:

The first website that really pulled me in was https://www.prada.com.  When I opened the website, I could easily understand what that website was trying to sell.  The next reason why I enjoyed this website was because there was not a lot of information to read.  We tend not to read web pages, we just scan them. Another reason why I liked the Prada website was because it had a lot of links for me to easily make my way around the website.  The other thing that I enjoyed was the simple color used on the page. The layout was all black and white and then some pictures shown had pops of red in them. Also when looking a this website, I liked when you clicked on a link how everything was centered.  It was a simple layout but a nice use of strong colors. This is why I really enjoyed the Prada website.

The second website that I found really interesting was http://www.lavinlabel.com.  This website is used for home and travel inspiration through unique visual storytelling.  The first thing that really caught my eye when first opening the website was the soft colors being used and the amazing font choice.  The as I was scrolling down on the page, I really enjoyed seeing the different kind out layout used. There was a variation of big and small pictures with just a little amount of text.  These pictures and text shown had a lot of unity.   When I was exploring this page, it was very easy to find my way around.  There were several links that could easily take me to other pages. The other thing that I really enjoyed was how it linked you to her social media pages.  This is so I could just see more pictures of things that she does. In my opinion, this page was stronger than the Prada website just because of the different layout.  Also, I felt like this website had more emphasis on what she was trying to sell because of the several pictures she used. This is why I enjoyed looking at the Lavin Label website.

No9Park is a French restaurant in Boston. This is not your typical walk-in restaurant but a night out on the town. You come here to wine and dine. Their website represents the style of restaurant. They use a combination of serif and san serif font with a horizontal layout. As you scroll, all the text is center on the page giving it a clean, simple look. There is a combination of pictures and colored backgrounds. The pictures have a dark tint to them for the purpose of not mixing values when adding text on top. The site is balanced by its use of color, text and backgrounds. Emphasis and unity are represented in the consistency of the menus. You can choose what menu you would like to look at (bar, dessert, enter, etc.). Once you click on one, the title of the menu is at the top-center of the page in serif font. As you scroll down, the subtitles and items on the menu are a smaller, san serif font. The name and price of the item is bolded with the ingredients written below it, unbolded. All of these details show unity because they look the same and are shown in the same place on the page. Along with emphasis, the different fonts explain the categories represented and leads you down the page. Balance, unity and emphasis play into the big picture of style and layout. Their style was represented by using all of these elements.

Bakn is a restaurant in Warrendale, PA. This is the opposite of your wine and dine but a casual stop-in. This place is everything bacon. If you are a vegetarian, this place might not be for you. Their website is consistent in color: grey, white, reddish-brown. They balance their colors by using different values; if it is a dark background, the use of white text is used and vice versa. A piece of bacon is part of their logo aside from the typeface. They incorporate the bacon shape as a frame for pictures and text as your scroll. This show the unity of their logo and stylistic choice of the website. Emphasis is displayed in their consistent use of headings and placement. A user would not be confused what they are reading because sections are labeled. Lastly, the layout has a combination of organic shapes with a grid system. This makes the website easy to read while still making it look aesthetically pleasing.

Both websites do a good job of using Krug’s five important “things” which are to create a clear visual hierarchy on each page, take advantage of conventions, break pages up into clearly defined areas, make it obvious what’s clickable, and minimize noise. Text is broken up into different sizes to give hierarchy and it is broken up into defined areas on the page with white space. In both menus, the convention system is: name, ingredients and cost of item. Both websites follow the system which is helpful for the user to consume information. Buttons on both sites show they are clickable by an element of change that happens when you hover over the button. For example, on No9Park when you hover over the buttons in the top panel, it changes to a darker value. Lastly, noise is minimized on both sizes with the use of defined space; gives it breathing room. 

If I had to choose between these two sites whether one is more effective at getting their message across, I would have to go with No9Park. This is due to the quality of their graphics and the scroll speed. On the Bakn website, the scroll time is delayed which can make it annoying to the user and the graphics are pixelated which shows poor quality. Other than those factors, I enjoy the Bakn website because of their theme and integrating that into their website.

For Review 3 I decided to explore and compare no9park.com and burgatorybar.com.  No. 9 park is a self described flagship restaurant in Boston’s Beacon Hill. Overall the look and feel of the site makes No. 9 Park to be a very high end/fancy restaurant.  While I have never been here, this feeling the site gives you seems to be for good reason, with there being private dining and a menu with some very high prices. The sites layout mostly consists of a background of photos of the restaurant with headlines in each photo followed by sections of text separating the photos.  There is a clear sense of unity with the site with every page having a very similar layout and the same global navigation bar being at the top of every page. The hierarchy of the site is clear and well defined with a its site name at the top of every page and then headlines to sections of text. No. 9 Park’s site is well designed making it clear what is clickable in its global navigation, breaking up of pages into logical sections, and keeping the site very simple and quiet.  The next site I looked at was burgatorybar.com. The website for Pittsburgh’s small burger chain, Burgatory. The site’s layout is very similar to that of no9park.com’s, making the photos of the restaurant be the main emphasis. The sites global navigation bar takes advantage of drop downs more so than no9park.com did. Where No. 9 Park placed there entire food menu on one continuous page, burgatory decided to separate each sections of the menu into a page itself. With Burgatory’s customization options, I believe this separation to be purposeful in order to minimize having a crazy amount of content placed on one page.  While this separation works for Burgatory, I do not believe it would have been as effective on that of No. 9 Parks site. Their menu seems to be much smaller, only needing 5 sections of separation where Burgatory splits the menu dropdown into eleven. Burgatory also has a clear sense of unity with its color palette similar layout among each page. The hierarchy throughout the site is clear with each headline having a line under and over making it more as a graphic of the page. The site is much alike no9park.com; being very simple thus creating a very visually quiet site with its use of hard edges to each section of content.  Overall I do not believe one site is more effective than the other. Each of them take advantage of conventions to convey the feeling of what the restaurant is like. With No. 9 Park being a much fancier, private dining and reservation type and Burgatory being a more casual sports bar restaurant.