Review 4 – Fusion Restaurant Comparison

The Wild Ninja Asian Grill’s (WNAG) website is a very simple website that is easy to navigate. To navigate through the website’s main sections, the home page, gallery, online order and contact us, you just need to scroll. The banner with tabs at the top of the screen gets smaller as you scroll down to not get in the way, which is a small but nice detail. The color scheme of the main page is also simple using only a few colors, white, salmon and beige, making the site easy on the eyes. There are some slight aesthetic choices that do make some parts a little difficult to read. The home page has a picture of their food with some text over it but the text is white with no drop shadow making it difficult to read. Also in the contact section there is a graphic of a pan in the background that clashes with some of the text making it hard to read. Everything else design wise is simple and pleasant to look at. To order online you go to that section of the site and click to order, then it takes you to a page where you decide pick up or delivery, although they only have pickup as an option so I don’t see a reason for this page to exist. After you click pickup, you are taken to the restaurant’s menu, with the first page being popular items. There are tabs at the top of the page where you can explore other options. After you add your items to the cart it takes you through a simple payment process. Side note, they offer 15% off your first order which is a nice promotional tactic. Overall the site is easy to navigate and nice to look at. It’s very user friendly and does what it’s supposed to, offer information about the restaurant and do online orders. 

Compared to the design of the website for Steel Cajun, Wild Ninja Asian Grill is very simple and not as complicated. For Steel Cajun we have 8 tabs that are unique whereas WNAG uses a single page layout except for the online ordering option. Steel Cajun’s website will stand out over WNAG’s website because we offer a more personalized experience. We have pages that tell potential customers about the team who work at the restaurant and we also offer merchandise. Our color scheme is also more vibrant than theirs since we used a purple and gold theme to represent the New Orleans inspiration. 

Review 3 – Restaurant Site

For review three I decided to compare the websites of Fox’s Pizza Den and the Brighton Hot Dog Shoppe. Each restaurant takes a different approach for the websites, Fox’s decided to create a relatively easy to use website and Brighton Hot Dog Shoppe decided to make one of the worst websites I’ve ever seen.

When you first log onto Fox’s Pizza’s website you are taken to a simple but effective homepage. The homepage is a single page that has a banner at the top with tabs to other parts of the website, a big graphic promoting their pizza over a video showing the process of making a pizza.When you scroll down it asks you to enter your zip code so the nearest store can be located. Also when you scroll down the banner at the top gets smaller so as to not get in the way. Once you enter your zip code it takes you to a page of the nearest shop locations. After you click on the closest location you are given the choice to either place an order or view their menu. When you click to place an order you are taken to a page that has their menu and you select a specialty pizza or you can create your own. For example if you opt to create a pizza you can select the size you want, the sauce you want and any toppings, either on the whole pizza or only half. After that you add the pizza to your cart and are given the option to pick up the order or have it delivered. If you choose to pick up, that’s the end of the order process. If you choose delivery then you enter your information and then you choose if you want to pay online or with cash. If you choose cash, that’s the end of the order process, if you choose to pay online you enter your card information then you are done.

As I said Fox’s website is relatively easy to use, the first time I ordered something from their website it took a little time to figure things out but once you get past that it’s fairly easy to use. The website’s design is overall a mix of being nothing special and interesting. The home page with the video showing the pizza being made was a nice detail but once you get into ordering your food it’s like any other pizza website, which I suppose is a good thing because if it works for one of them it should theoretically work for all of them.

On the other hand the website for the Brighton Hot Dog Shoppe is one of the worst things I’ve ever seen and it hurts to use. When you first log onto the website it seems inoffensive, a banner at the top with some tabs, the company logo with the company mascot and some pictures of the food below it. However when you scroll down the entire banner and company logo follows you making it nearly impossible to read any of the information below, it covers everything. The worst part is that it’s on every page, the banner and logo follow you when you scroll down on every single page. On the about us page it at least gets smaller when you scroll down but on every other page it stays the exact same size and gets in the way. The logo also says “About Us” no matter what page you’re on. When you look at the locations it has the address but no hours of operation. It does however tell you when that particular store was opened because that’s clearly more important than the hours a store is open. There is a menu page but again cause the banner and logo follow you when you scroll down you can’t hardly read it. You also can’t make orders through the website, you can see a menu but you cannot place orders. The only things you can buy on their website are merchandise and gift cards. Also this is just something that bothered me but at the bottom of the website they have social media links and the logo they have for twitter is from 2012 which is mildly infuriating to me for some reason. 

Overall this website is a headache to use and almost pointless. I say almost because it does have store locations but at the same time there’s no hours for any of the stores so what’s the point? You can’t place orders but you can buy gift cards which is more convenient than going to a store to get them and you can also buy shirts and hoodies. However none of that to me is worth the headache you get while using their website.

I think having used both of these websites I would say that Fox’s is a lot easier to use and much better put together than the Brighton Hot Dog Shoppe website. On Fox’s website you can easily find a store and put an order in. Whereas with the Brighton Hot Dog Shoppe website the banner follows you no matter where you go, you can’t place an order and most annoyingly is that there are no hours for the stores.

Review 2 – Single Page Site

For this review of a single page site I decided to go with Cards Against Humanity’s website for their Climate Catastrophe Pack that was released in 2021. For this particular website you scroll up and down to see the information. Plus like most of the things Cards Against Humanity does the website is full of jokes, easter eggs and references to other things.

The true defining characteristics of the website though, is the color. The website is not full of different colors as there are only three primary colors used, red, black and white. When you open the website it’s a black background with big white text saying Cards Against Humanity Climate Catastrophe Pack, with red outlines of circles spinning in the background. As you scroll down the site the background color changes from black to red to black and then to white. When the color goes from black to red there are animated flames that lead into the red. When you scroll down a bit further it transitions back to red with a water or wave kind of look. The last transition a is a little further down where the black transitions to white.

The layout of the website is very simple and very easy to navigate. As stated, to navigate the website you have to scroll down, so that and the website not being very big is a nice way to keep navigation simple. As stated the first thing you see is a black background with big white text saying Cards Against Humanity Climate Catastrophe Pack. If you scroll a little bit then you see that underneath is a brief description of the pack, why they made it and the announcement of their partnership with the Coalition for Rainforest Nations. Scroll some more and they provide a link to purchase the card pack with a sneak peek of the cards. There is also a place to enter your zipcode to see if you are eligible for a discount on the pack as the discount is calculated by how screwed the area where you live is. Underneath that is a fun fact stating that every pack includes tree and tomato seeds and they offer a seed planting guide. The final area of the website is a Frequently Asked Questions section. 

Overall the site is easy to navigate and pleasant to look at as there are few colors and all the text is big and bold. This site is designed well and a great example of less is more. The website cuts to the chase as to why they made the card pack, the charity work going along with it and a link to buy the card pack. The website is not crowded or difficult to navigate. The text being big and bold allows for an easy read. It’s a short, sweet and to the point type of website.

Review 1 – eCommerce

For my first review I decided to go to UnderArmour.com because they are a brand that I like and have always generally had good experiences with their products. That being said, when I have bought their products I have usually done that in store. Overall the website was able to solve my needs of getting a hoodie, however I do feel that the website could take something away from pages 10-29 of Don’t Make Me Think!

I decided to get a new hoodie and while I was able to find the one I wanted I felt that it, while not confusing, could have been easier. When you arrive at the front page of the website you could choose a category to look under which ranges from new arrivals, men, women, kids, shoes, Stephen Curry’s brand and outlets. I’m not very picky when it comes to hoodies so I hovered over the section that said men and selected men’s tops and then scrolled down the page a little. When you scroll down there are filters and I selected hoodies and sweatshirts. I then scrolled down the page until I found one I liked. Once I found one I liked I clicked on it and it took me to a page where I could select a color, size and add it to my cart. So overall not a terrible experience.

One major issue that I came across though when I was on the website was the amount of popups that popped up when I was trying to find my way through the site. When I got onto the site it asked me about cookies, then a pop up asking me if I wanted to join their newsletter came up and then an ad for a sale they had going on popped up. While they were easy enough to close they still distracted me from what I was looking for. Another thing that was a little overwhelming was the amount of options that popped up when I hovered over the men’s tap. There were 39 options to choose from when I hovered over the men’s tap and while I understand that’s because they have a lot of products it was still distracting and it made me have to read each option carefully when all I wanted was to buy a hoodie. All the options are necessary for all the products they sell but I feel that condensing the options down would make for a better user experience. 

One thing that I will commend the website for is that once you do find what you are looking for it’s relatively easy to go from there. Once I found the tops option and got the page where I could specify what tops I wanted to look for, in this case a hoodie, all I had to do was look to the left of the page and select the filter that said hoodies and sweatshirts. After that the webpage was very simple and clean. I was easily able to scroll through all the options they had and there was nothing that popped up or another 600 things to choose from. I could just look through all the hoodies they had. 

When you hover over the taps for new arrivals, men, women, kids, shoes, Stephen Curry’s brand and outlets the text color doesn’t change as it stays white but a line appears underneath to make it easy to keep track of where you are. When I was still hovering over the men’s tap I could continue to look at everything as long as I kept the cursor within that tap. When hovering over the options the text color changes from a light gray to black and once again a line appears underneath to allow the user to easily follow where they are and know what they are possibly selecting. When I was on the page for men’s tops on the left side there were filters you can add to make your search more specific, as stated I wanted to look at all the hoodies they had so selected that filter. When you hover over the filters once again the text turns from a light gray to black and a line appears underneath. When you click on the filter you want the text stays black and it stays underlined. When you hover over a picture of a hoodie or sweatshirt an alternate picture is shown, usually the back of the item. 

Once you click on the item it takes you to the items page and you can choose the item’s color, if you want it to be regular cut or tall, the size and add to your cart, or bag as they call or choose if you want to pay with Paypal. When I added the hoodie to my cart it had a small pop up telling me it was added to my cart and it also gave me three similar products to look at and the option to continue shopping or go to my cart. Once in the cart the checkout process was similar to other websites in that you selected a shipping method, entered in your address and then your payment method, Under Armour offered card payment or Paypal. Overall the shopping cart experience was straightforward and easy to figure out and follow.

All in all I would say that UnderArmour.com is mostly easy to navigate and easy to use but I do also feel that they could condense their options down a little to make the user experience a little faster.