- What are the goals of Apple’s website? How does Apple’s website address the needs of a user who has just purchased their first MacBook? (pp. 41-56)
The goals of Apple’s website, in my opinion, are to get the costumer the best experience possible by making shopping for whatever they might need easy. If you are buying a macbook pro, 2-4 options on how you would like to upgrade it within each category. After customizing your laptop, it will then have items that pair up with that product easily, from wireless mouses to printers and more. It makes buying easy because you know the items will work with your product. Apple, on top of the normal manufactures warranty, gives you the option for applecare, which is an extended warranty that offers a lot more. You are given the option when you visit their website to use some helpful, free, services such as genius bar and apple support. The genius bar will show you how to use your new product and get you used to the shortcuts, while apple support gives you one on one support on anything that maybe wrong with your device.
- What are the functional specifications of Facebook’s wall? If you are not on Facebook what are the specs for the signup page? (pp. 72-75)
Facebook allows users to post pictures, statuses, events and more to their wall, as well as others. All the information is ordered by newer posts to older posts. There are subcategories that you can click on to see interests in movies, books, tv shows and more. And ones you can see information about their job and social life.
- What are four architectural approaches to information structure? Find one example of each. (pp. 94-106)
Organic: an example is an educational or entertainment based site.
Sequential: an example is articles, forums, books, etc.
Hierarchical: an example is software or navigational bars
Matrix: an example is if you wanted to buy a certain color and size shirt from an online store, you are able to sort it out.
- What percentage of The Huffington Post index page is navigation, and what percentage is content? What about Google, Wikipedia, and Etsy? (pp. 116-134)
I would say that about 20-40% of The Huffington Post’s website is navigation, and 60-80 percent is content. I think that Google is about 3% navigation, before you start a search. Wikipedia is about 5% navigation, 95% content. And Etsy, is about 15% navigation, 85% content.
- How does http://www.landor.com guide the readers’ eyes and focus their attention on what is important? (pp. 144-155 )
Their website uses images in color and in black and white to guide viewers to certain things. My eyes are attracted to the colored images first because they are more eye catching and then to the navigational bar and bolded words and sentences.