After reading Chapter 1 of “Don’t Make Me Think”, I learned a lot about the strategies eCommerce sites use. I explored these this weekend when I visited Lego.com.<\/p>\n\n\n\n
I was looking for the Rapunzel tower build from Tangled. When I was first brought to this page, I was greeted by a Lego City Stuntz set. This took up about the top third of the page, and it had a “shop now” button that would take me directly to all Lego City sets. Underneath of this was a featured set of products labeled “Recommended for You”, but I think they were just the most recent products to be released. However, the first one in the lineup was a Lego Star Wars advent calendar, which is something I could potentially be interested in purchasing.<\/p>\n\n\n\n
Scrolling down the page, underneath of the recommended sets were Bestseller, Fun Family Builds, Offers and Promotions, and Featured Sets. All of these were great and eye catching, but I was ready to look for the tower I came here to find. Above the Lego City Stuntz set, there was a yellow bar with the Lego logo in the top left corner. Over to the right I found the search bar. I pressed it and all I typed in was “tangled”. The very first search result was exactly what I was looking for. I gathered that since it is the only Tangled set, it was followed by other Disney sets, most likely some the website would tink I could potentially be interested in. It made me laugh because the set immediately following it was a Minnie and Mickey camping set, which I got as a gift for my birthday this weekend. It must know me scarily well or something.<\/p>\n\n\n\n
I could have pressed on my Tangled set to look at it more closely, but since I knew I wanted it, I simply hovered over the product and was able to select Add to Bag (or Add to Wishlist). I clicked “Add to Bag”, which prompted another screen. Here, I could select “Continue Shopping” or “View my Bag”. Since this was all I came to buy, I selected “View my Bag”. I thought it was very helpful that it gave me that option, so that I could go directly to checkout. If I did not want to select either of those options, I also could have closed out of that pop up with an “X” in the top right corner. But now, I was at checkout. It was time to whip out the credit card and give my money away to Disney Lego for a birthday present from me to me, just what any twenty-one year old would want, right?<\/p>\n\n\n\n
I could see the contents of my online shopping cart on the left side, and on the right side I found the checkout options. There was a spot where I could add any promotional codes I may have, but unfortunately, I did not have any, so I clicked on “Checkout Securely”. I do have an account but in the spirit of simplicity, I chose an option to checkout as a guest. I added in my shipping information. I then proceeded to add in my contact information, along with my payment information. It was all very straightforward and I could see all the steps at the same time, which I appreciated.<\/p>\n\n\n\n
I was able to checkout securely and purchase my Tangled tower with Rapunzel and Flynn Rider. What else could a girl ask for? It was all very simple and I loved the website, it was so bright and colorful and featured so many things on the home screen but when it was time to find what I wanted, it was very simple and even gave me suggestions of products after the one I was looking for, without taking anything away or seeming too excessive. All in all, I would totally recommend this website to shoppers and will continue visiting in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"
After reading Chapter 1 of “Don’t Make Me Think”, I learned a lot about the strategies eCommerce sites use. I explored these this weekend when I visited Lego.com. I was looking for the Rapunzel tower build from Tangled. When I was first brought to this page, I was greeted by a Lego City Stuntz set. … <\/p>\n