{"id":422,"date":"2015-02-23T11:55:42","date_gmt":"2015-02-23T18:55:42","guid":{"rendered":"https:\/\/rmu.andrewyames.com\/?p=422"},"modified":"2015-02-24T13:45:31","modified_gmt":"2015-02-24T20:45:31","slug":"week-6-reading","status":"publish","type":"post","link":"https:\/\/rmu.andrewyames.com\/?p=422","title":{"rendered":"Week 6 Reading"},"content":{"rendered":"

What information can ethnographic tools give you to improve the interactivity of an online banking website? (pp. 48-54)<\/strong><\/p>\n

By understanding the habits and customs of a user, a bank can design its website to most quickly serve the greatest number of users. For example, the majority of visitors to a bank’s website will be looking for their personal account. They need to be able to get into it immediately. The rest of a bank’s visitors are probably either looking for information on the bank, or for a service the bank offers that solves a problem they have. Therefore, the site should also have helpful features that help users determine what products they need.<\/p>\n

At what point is a design finished? What makes it a success? What is its purpose? (pp. 54-62)<\/strong><\/p>\n

Since a design exists in the context it is designed to be used in, and the context is always changing, no design for a given product category can be regarded as final. A successful design is one that seamlessly and elegantly integrates into the cultural context and solves a users needs in an intuitive manner.<\/p>\n

Identify a product family you use regularly (can be anything from technology to consumables except for coffee). How has its branding effected your use, relationship and experience with the product? (pp. 78-84)<\/strong><\/p>\n

I recently bought a camera, and in the process of making the purchase decision, evaluated many variables and brands to choose one. Ultimately I went with a Pentax camera, because they were known as rugged, affordable, and played nicely with older lenses. The branding of being reliable gives me confidence that I can use the camera in most situations and not have to worry about it.<\/p>\n","protected":false},"excerpt":{"rendered":"

What information can ethnographic tools give you to improve the interactivity of an online banking website? (pp. 48-54) By understanding the habits and customs of a user, a bank can design its website to most quickly serve the greatest number of users. For example, the majority of visitors to a bank’s website will be looking … <\/p>\n

Continue reading “Week 6 Reading”<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-422","post","type-post","status-publish","format-standard","hentry","category-artm2220-designing-for-new-media","category-reading-response"],"_links":{"self":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=422"}],"version-history":[{"count":2,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":424,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts\/422\/revisions\/424"}],"wp:attachment":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}