I chose to review Target for their usability when checking out an item.\u00a0 When opening the Target website, there is a clean layout using largely photos with minimal type to describe the products they are advertising.\u00a0 The home screen displays the current sale along with new merchandise that just came to the store.\u00a0 They break up the site easily, giving the user options such as: \u201ccategories, deals, search, my account, and cart.\u201d\u00a0 Since these are most likely the most used functions on an ecommerce website, it prevents the user from having to think much about what they are doing.\u00a0 I chose to search for a \u201cSony a5000\u201d camera simply using the search bar and easily clicked on the item to read about it. I then easily clicked the \u201cadd to cart\u201d button as it was the only large red button on the screen, drawing the user\u2019s attention to it.\u00a0 When clicking \u201cadd to cart,\u201d a menu popped up, notifying the user there was an item added to the cart along with other suggested purchases that are similar to the item placed within the cart.\u00a0 The whole process, without having to think took roughly three minutes.\u00a0 Even when I go back and simply search \u201cSony,\u201d allowing a larger amount of items to come up as results, it is extremely simple to scroll through the page and find the item I am looking for.\u00a0 This is due to the fact that they have a very simple website and the only details that draw your attention is the photo of the item and the large red \u201cadd to cart\u201d button because they are both displayed on an empty white background.\u00a0 Target leaves multiple options for drop down menus in order to specify the search but they don\u2019t overwhelm the user because of the slim type used as well as their small size on the side of the screen.\u00a0 They also give the option to collapse the drop down menus in order to make them more compact creating less distractions.\u00a0 Within the shopping cart itself, they continue with the theme of using large red buttons to guide the user\u2019s next action.\u00a0 In this instance the button states, \u201cI\u2019m ready to check out.\u201d\u00a0 Their constant use of red and white, with black for type, stays consistent with their logo as well as makes it simple to find items the user wants on the Target website.<\/p>\n","protected":false},"excerpt":{"rendered":"
I chose to review Target for their usability when checking out an item.\u00a0 When opening the Target website, there is a clean layout using largely photos with minimal type to describe the products they are advertising.\u00a0 The home screen displays the current sale along with new merchandise that just came to the store.\u00a0 They break … <\/p>\n