{"id":13812,"date":"2025-05-07T23:30:37","date_gmt":"2025-05-08T03:30:37","guid":{"rendered":"https:\/\/rmu.andrewyames.com\/?p=13812"},"modified":"2025-05-08T06:00:52","modified_gmt":"2025-05-08T10:00:52","slug":"pr-earth-day-game-case-study","status":"publish","type":"post","link":"https:\/\/rmu.andrewyames.com\/?p=13812","title":{"rendered":"PR Earth Day Game – Case Study"},"content":{"rendered":"\n

Short Summary<\/strong><\/p>\n\n\n\n

This game was for my Writing and Pr Class. We needed to come up with a campaign and host an event for it. Our campaign was about Earth Day, preserving the environment, and sustainability. The game I decided to develop (I mostly did this part) was an unwanted item gift exchange. <\/p>\n\n\n\n

This encouraged people to repurpose items that they don\u2019t really need or want anymore and challenge modern day overconsumption. The game also sprinkled in some education and facts about Earth Day and its history. <\/p>\n\n\n\n

Primary Audience: <\/strong>PR and Advertising Writing Class (although this game could be used for other audiences as well, mostly as an Earth Day introduction!)<\/p>\n\n\n\n

Design Process & Thought Process <\/strong><\/p>\n\n\n\n

Iterative Design: <\/strong><\/p>\n\n\n\n

There wasn\u2019t a lot of visual design associated with this game. The game was mostly something with verbal instructions, and the physical components were contributed by the players themselves in the form of gift exchange gifts. These assumed a few different forms, but mostly they were in brown paper bags because the audience forgot to bring most of their gifts. Other gifts were in old grocery bags, boxes, etc. <\/p>\n\n\n\n

In the background of the game, was a slideshow that introduced the game and the idea of Earth Day, it remained in the background to help set the tone of the game. <\/p>\n\n\n\n

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Game Mechanics: <\/strong><\/p>\n\n\n\n

Players gather in a circle. They are asked to listen to a story for directional cues to pass around the gifts. When you hear LEFT, pass it to your left. When you hear RIGHT, pass it to your right. When you hear REVERSE, undo your last pass. At the end of the script, players are allowed to open whatever gift landed on them in the end. <\/p>\n\n\n\n

Player Goals: <\/strong><\/p>\n\n\n\n

To gain a better understanding of Earth Day and understand the importance of reducing overconsumption. Every player essentially \u201cwins\u201d with each player receiving a prize that is different than the one they brought in.  <\/p>\n\n\n\n

Gameplay Sequence: <\/strong><\/p>\n\n\n\n

BEFORE STARTING: Ask if everyone has brought an item and if they have it \u201cwrapped\u201d or in something concealed. If there is anyone who doesn\u2019t have an item or have it wrapped, quickly arrange to get this sorted out. <\/p>\n\n\n\n

THEN ASK: Will everyone please sit\/stand\/gather in a circle with their items? And follow the following story based on the directional cues. When you hear LEFT, pass it to your left. When you hear RIGHT, pass it to your right. When you hear REVERSE, undo your last pass.<\/p>\n\n\n\n

AND THEN THE SCRIPT IS READ. <\/p>\n\n\n\n

Game Board & Components: <\/strong><\/p>\n\n\n\n

A script and unwanted item gifts (contributed by the class). I also supplied some extra gifts in the event that players forgot to bring one in and another group member brought in brown paper bags to put any \u201cunwrapped\u201d items in. <\/p>\n\n\n\n

The wrapped gift picture is a craft set that I wrapped with paper packaging filler and decorated using a ripped Trader Joe’s bag. Players were encouraged to come up with similar gifts for their contribution. Also pictured is the gift that I received from playing the game, as an example. <\/p>\n\n\n\n

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Rulebook and Playtesting <\/strong><\/p>\n\n\n\n

Rulebook Sample: <\/strong><\/p>\n\n\n\n