Chapter six talks about judgement and shifting negative behavior. \u00a0Norms are behaviors that are common for people within a certain culture or group. \u00a0If someone thinks that one a design goes against the norms that they believe in then they tend to have a judgement of \u00a0the design which could resulting a negative behavior. \u00a0Judgements can cause a cultural shift in society if the judgement is spread wide enough throughout the viewers. \u00a0This chapter also talks about discursive design. \u00a0This is a category of design that treats products as ideas rather than just “instruments of utility”. \u00a0The last thing talked about in chapter 6 is shifting negative behavior through design. \u00a0Negative behaviors can be shifted by making people rethink their stance on a product. Also, \u00a0negative behaviors can be shifted by changing a product and re-introducing it to the negatively influences customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Chapter six talks about judgement and shifting negative behavior. \u00a0Norms are behaviors that are common for people within a certain culture or group. \u00a0If someone thinks that one a design goes against the norms that they believe in then they tend to have a judgement of \u00a0the design which could resulting a negative behavior. \u00a0Judgements … <\/p>\n