{"id":11818,"date":"2025-02-05T21:49:37","date_gmt":"2025-02-06T01:49:37","guid":{"rendered":"https:\/\/rmu.andrewyames.com\/?p=11818"},"modified":"2025-02-05T23:07:51","modified_gmt":"2025-02-06T03:07:51","slug":"advergames","status":"publish","type":"post","link":"https:\/\/rmu.andrewyames.com\/?p=11818","title":{"rendered":"Advergames"},"content":{"rendered":"\n<p><strong>What advergames have you played? Did they influence a purchase?<\/strong><\/p>\n\n\n\n<p>Played <strong>Pepsi Man<\/strong> While fun, they felt gimmicky rather than persuasive.<\/p>\n\n\n\n<p><strong>Why do the advergames Tooth Protector and Escape work?<\/strong><\/p>\n\n\n\n<p><strong>Tooth Protector (Johnson &amp; Johnson)<\/strong>: Embedded educational content into gameplay (protecting teeth from cavities by dodging harmful food). <\/p>\n\n\n\n<p><strong>Escape (Kellogg\u2019s Nutrigrain)<\/strong>: Action-packed, simple controls, and tied into the brand\u2019s theme of having \u201cenergy\u201d from a healthy breakfast<\/p>\n\n\n\n<p><strong>Why do Chase the Chuckwagon and Shark Bait fail?<\/strong><\/p>\n\n\n\n<p><strong>Chase the Chuckwagon (Purina Dog Food)<\/strong>: Boring gameplay Felt more like a forced promotional gimmick than a game.<\/p>\n\n\n\n<p><strong>Shark Bait (Quaker Oats)<\/strong>: Poor controls and gameplay that lacked engagement.<\/p>\n\n\n\n<p><strong>What does Volvo\u2019s Drive for Life accomplish?<\/strong> The game simulates <strong>realistic road hazards and responsible driving<\/strong>, indirectly promoting Volvo\u2019s reliability and advanced safety features.<\/p>\n\n\n\n<p><strong>What company used in-advergame advertising<\/strong> : N<strong>ike<\/strong>, <strong>Coca-Cola<\/strong>, and <strong>McDonald\u2019s<\/strong> used <strong>in-game billboards<\/strong> and <strong>branded items<\/strong> within sports and racing games.<\/p>\n\n\n\n<p><strong>What was one of the first home console advergames, and what beverage was it for?<\/strong><\/p>\n\n\n\n<p>kool aid man<\/p>\n\n\n\n<p><strong>What makes the toilet training game sophisticated, and do you agree?<\/strong><\/p>\n\n\n\n<p>Yes, since it makes an educational experience more dynamic and fulfilling while also transforming a routine task (potty training) into an interesting challenge.<\/p>\n\n\n\n<p><strong><strong>What do advergames and anti-advergames have in common, and what principles do they share?<\/strong><\/strong><\/p>\n\n\n\n<p>Both sway<strong> player perception through persuasive game mechanics.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What advergames have you played? Did they influence a purchase? Played Pepsi Man While fun, they felt gimmicky rather than persuasive. Why do the advergames Tooth Protector and Escape work? Tooth Protector (Johnson &amp; Johnson): Embedded educational content into gameplay (protecting teeth from cavities by dodging harmful food). Escape (Kellogg\u2019s Nutrigrain): Action-packed, simple controls, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/rmu.andrewyames.com\/?p=11818\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Advergames&#8221;<\/span><\/a><\/p>\n","protected":false},"author":267,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,142],"tags":[139],"class_list":["post-11818","post","type-post","status-publish","format-standard","hentry","category-game-design-studio-2","category-reading-response-game-design-studio-2","tag-marked"],"_links":{"self":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts\/11818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11818"}],"version-history":[{"count":1,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts\/11818\/revisions"}],"predecessor-version":[{"id":11819,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/posts\/11818\/revisions\/11819"}],"wp:attachment":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}