{"id":13971,"date":"2025-08-26T10:06:09","date_gmt":"2025-08-26T14:06:09","guid":{"rendered":"https:\/\/rmu.andrewyames.com\/?page_id=13971"},"modified":"2025-08-26T10:06:09","modified_gmt":"2025-08-26T14:06:09","slug":"general-vs-targeted-portfolios","status":"publish","type":"page","link":"https:\/\/rmu.andrewyames.com\/?page_id=13971","title":{"rendered":"General vs Targeted portfolios"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>The <strong>General Portfolio<\/strong> is your <strong>public-facing showcase<\/strong> \u2014 broad, comprehensive, and always online.<\/li>\n\n\n\n<li>The <strong>Targeted Portfolio<\/strong> is your <strong>strategic, situation-specific tool<\/strong> \u2014 curated, portable, and designed to persuade a particular audience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Aspect<\/strong><\/th><th><strong>General Portfolio<\/strong><\/th><th><strong>Targeted Portfolio<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Purpose<\/strong><\/td><td>To show the <strong>breadth of your skills and work<\/strong>. Used to market yourself broadly, share on social media, send to potential employers, or include on a personal website.<\/td><td>To show the <strong>depth and focus of your work<\/strong> for a specific opportunity (interview, client pitch, grant\/grad school application, design talk). Tailored to the audience.<\/td><\/tr><tr><td><strong>Scope<\/strong><\/td><td>Broad, covering a wide range of projects. Demonstrates versatility.<\/td><td>Narrow, curated selection of the most <strong>relevant projects<\/strong> to the opportunity. Demonstrates alignment and depth.<\/td><\/tr><tr><td><strong>Content Requirements<\/strong><\/td><td>&#8211; At least <strong>20 works\/projects<\/strong>&nbsp; &#8211; Bio\/design statement with contact info&nbsp; &#8211; Printable resume&nbsp; &#8211; Consistent layout&nbsp; &#8211; Copy that provides context for each project<\/td><td>&#8211; At least <strong>10 works\/projects<\/strong>&nbsp; &#8211; Bio\/design statement with contact info&nbsp; &#8211; Leave-behind resume&nbsp; &#8211; Consistent layout that enhances the work&nbsp; &#8211; Copy that either helps you recall talking points or is concise enough for a reviewer<\/td><\/tr><tr><td><strong>Format<\/strong><\/td><td>Online (domain + hosting required). Public-facing and easily shareable.<\/td><td>Flexible: print, PDF, interactive, or slides (Keynote\/PowerPoint\/Google). Must be practical for an <strong>interview, client meeting, or review panel<\/strong>.<\/td><\/tr><tr><td><strong>Design Focus<\/strong><\/td><td>Cohesive online presence; professional presentation across many works.<\/td><td>Strategic and <strong>context-appropriate<\/strong>; emphasis on materials, portability, and polish.<\/td><\/tr><tr><td><strong>Narrative Style<\/strong><\/td><td>Provides enough context since you <strong>aren\u2019t there to explain<\/strong> your work. Self-contained storytelling.<\/td><td>Designed as a <strong>presentation aid<\/strong>\u2014reminds you of your talking points or provides just enough clarity for a reviewer.<\/td><\/tr><tr><td><strong>Grading Criteria<\/strong><\/td><td>&#8211; Visual design of portfolio&nbsp; &#8211; Organization of works&nbsp; &#8211; Context and descriptions&nbsp; &#8211; Professionalism<\/td><td>&#8211; Visual design of portfolio&nbsp; &#8211; Organization of works&nbsp; &#8211; Materials &amp; quality&nbsp; &#8211; Professionalism<\/td><\/tr><tr><td><strong>Best Use<\/strong><\/td><td>&#8211; Personal website&nbsp; &#8211; Marketing tool&nbsp; &#8211; Networking\/social media link<\/td><td>&#8211; Job interview&nbsp; &#8211; Client pitch&nbsp; &#8211; Grant or grad school application&nbsp; &#8211; Conference or design talk<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Aspect General Portfolio Targeted Portfolio Purpose To show the breadth of your skills and work. Used to market yourself broadly, share on social media, send to potential employers, or include on a personal website. To show the depth and focus of your work for a specific opportunity (interview, client pitch, grant\/grad school application, design talk). &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/rmu.andrewyames.com\/?page_id=13971\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;General vs Targeted portfolios&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13971","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/pages\/13971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13971"}],"version-history":[{"count":1,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/pages\/13971\/revisions"}],"predecessor-version":[{"id":13972,"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=\/wp\/v2\/pages\/13971\/revisions\/13972"}],"wp:attachment":[{"href":"https:\/\/rmu.andrewyames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}